ABOUT ME
I graduated in Marketing from a university in Warsaw.
I began building my professional experience
by developing marketing strategies for brands, creating content concepts, and managing social media communication. In the early stages of my career,
I was strongly connected with the sports, lifestyle
and healthy living industries, where I focused on brand communication and community growth.
Over time, I expanded my expertise to include paid advertising campaigns and the creation of simple websites. A significant stage in my career involved working with companies operating in sectors subject
to strict advertising regulations, requiring precision
and in-depth knowledge of Meta and Google Ads policies. This experience strengthened my strategic approach and responsibility in managing brand communication within regulated industries.
Although I have collaborated with clients from various sectors, the medical industry has always been closest
to me. In order to create content of increasingly high quality and accuracy, I also completed a two-year school program, obtaining medical training and deepening my knowledge of anatomy. Creating communication strategies for doctors and clinics requires not only marketing effectiveness but also careful attention to reputation, authority, and professional ethics.
I dedicated significant time to data analysis, strategy refinement, and performance optimization to understand what truly drives results. I achieved the strongest outcomes in both paid advertising
and organic communication for clinics, medical professionals, and healthcare organizations.
At the same time, I gained corporate-level experience working in the marketing department of the largest Polish wholesale distribution group supporting retail trade, which allowed me to develop strong analytical and operational competencies.
I continuously deepen my expertise in data analysis, performance optimization, and AI tools that support my daily work and enable me to deliver effective, modern communication solutions.

Katarzyna Kowalik
Owner, Expert in Creating Online Image in the Medical Sector